Earning Ambassadors of Our Own
Word of Mouth is best spread with slow, methodological strokes using a broad brush. We also reward our evangelists, with things as simple as sending a T-shirt and a nice message. Below, you can see a...
View ArticleUh Oh, It’s the FTC!
It looks like the time has come for the government to have their say in the phenomenon that is social media, and they are doing it in a big way. The Federal Trade Commission brought the whip down! For...
View ArticleWe Can See Right Through You
In social media (and pretty much any other type of business), transparency is pretty important. If you are a business that is trying to increase buzz or awareness of your products or services, being...
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Cut the Crap – No More Lofty Social Media Terms
So we’ve been just as guilty as the next for using those lofty and abstract social media terms that drive everyone mad: transparency, engagement, content generation, conversation monitoring, blah blah...
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Sighting: Promoted Tweets
I saw this the other day when I logged in to Twitter: a promoted trending topic. I knew that Twitter had rolled out a promoted tweet platform, but didn’t expect it to come in this form. I grabbed a...
View ArticleThe Social Media Mistake: Forgetting Your Brand Strategy
As WOM gets less trendy and more ubiquitous, it’s time for a refresher course. Every company now feels like they need some kind of WOM and social media, but simply diving in won’t suffice as a smart...
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Social media campaigns are like traditional advertising campaigns, but more FUN!
Social media campaigns aren't that different from traditional ad campaigns. They're fun, exciting and just as effective...maybe even more so. The post Social media campaigns are like traditional...
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